My organization focuses on producing, marketing and selling of household products. For a number of years, it has produced impressive results, especially from one specific product. The reason for this is that the product has been a market leader in the country for several years. However, a short while ago, a rival company launched a similar product that has taken the market by storm. This means that we are no longer leading and the values of our products have dropped.
This fact came to the attention of management, and a strategic change initiative was set in place that called for all departments to work together in order to ensure that the new marketing program was successful. The program involved a product re-launch, advertisements and the production of a new and improved product.
The changes that were adopted were applicable to strategic change in that, all departments were involved in the new move despite a difference in the level of participation. Additionally, when management realized that the rival product had usurped the leading position from our company, they hurriedly sought a way in which they could rectify the situation, a fact that led to improved sales.
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