The anti spam bill was introduced in parliament by the government of Canada through its minister for industry Tony Clement and labeled C-28. This bill was seeking to regulate the field of commercial message sending in the internet (Andrew). It dictated that all messages send via the internet are send with the consent of relevant authorities to avoid spam in both wireless and internet, which is form of undesired messages send to people without necessarily having any business to transact with them (Pankaj 50).
It also sought to prohibit installation of programs in personal computers without the owner s’ consent, describing electronic message as all kinds of SMS and any other kinds of messages send electronically (Andrew). Therefore, the bill was to introduce legal mechanism to stop this kind of wireless and internet use.
Marketing as an Economic Function
In the economical role of marketing, it is a focus on the interface of marketing between demand and supply (Peter, 2006, p. 48). Demand and supply are major components and forces of the economy. Therefore in this view, marketing plays a major role in the economy by effect it has in the creation of goods from producers to the consumers and the market exchanges between buyers and seller. Evidently, marketing within an established economy usually involves several online intermediaries like eBay (Freeman, 2004, p.62), brokers, wholesalers, and advertising agencies. For instance US economic statistics indicate that over 17 million people are employees within marketing sector and 14milion within sales marketing. Thus revenue and wealthy generated by these persons is of high value.
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