Essay: Recommended Target Market for Rihanna

The current market is the best to market this product to; demographically this generation presents the best target market, more and more children born today are drawn to this kind of music. The current teenage age group seeks this music. The generation today also wants to ape the pop stars therefore the market for pop music and its products is at an all time high.

The psychology of the market today seeks to ape their idols, the way they talk, sing, dress and do everything. It is for this reason marketing this product now is the best time to get good profits. The aspect today is that the pop star is ranked as high as a movie star, the market psychologically checks in on their idol and tries to live the life they are living. This has been seen in their homes too, the items they have at home and the way they carry themselves.

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