Essay: CASE STUDY OF MTV AND NOKIA

Sample Essay

It is worth noting that though these two firms have entered the global market, Nokia has been successful whereas MTV has failed in the global market,

therefore it is of paramount importance to evaluate the reasons for this phenomena. Below are the reasons for the Nokia success in the market;

  • The firms has a strategic managers that are very efficient in identifying where there are business opportunities in the globe, e.g. in Helsinki it invested in the areas of telecom since these are these areas which have the highest chances of growth.
  • Establishing the Nokia manufacturing firms in all the areas with favorable business environment whereby most of these plans operate 24 hours.
  • Effective and fast decision making process. Its culture and structure enable the firm to make speedy resolutions and swift implementation. Decisions which require heavy investments are made within weeks after the research and develop met managers give their reports

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