Technological development has made businesses to extend their operations to areas outside their bonders. In those areas, they have to comply with the new rules and regulations of the area thus furthering the interests of the society. Market mechanisms as well, have increased competition on businesses, thus, businesses are forced to become socially responsible in order to win the attention of the larger public who are the main source of business clients.
The empowerment of the public is another powerful challenge affecting the businesses today. This has made them to change the irresponsible tactics of making profits at the expense of others, and become responsible. The empowered public are aware of the hazards associated with any business undertaking making them demonstrate or criticize any move by a business that does not comply with the rules.
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